Global communications platform Infobip has recently reported record-breaking communications interactions during Cyber Week, highlighting the increasing importance of conversational experiences in today’s digital landscape. From Friday, 29 November, to Monday, 2 December, Infobip recorded an impressive 11.6 billion communications interactions, marking a significant 41% increase compared to the previous year.
The data reflects a growing preference for conversational experiences, where customers can seamlessly navigate through their entire journey, from browsing products to making purchases, all on a single channel. This year, SMS, email, and WhatsApp collectively accounted for 5.5 billion interactions, with email interactions experiencing a substantial 94% surge compared to 2023.
Interestingly, there was a noticeable spike in interactions on Saturday, 30 November, and Sunday, 1 December, with over 5.1 billion interactions recorded during this timeframe, up from 3 billion in the same period last year. This trend underscores the evolving strategies of businesses and brands to engage with price-conscious consumers beyond just Black Friday and Cyber Monday.
Ivan Ostojić, Chief Business Officer at Infobip, commented on the data, stating, “Consumers are showing a keen interest in shopping throughout the entire week and month of November, not limiting their purchases to Black Friday or Cyber Monday. Our data reveals a 70% increase in interactions on Saturday and Sunday this year compared to last, indicating the effectiveness of Infobip in facilitating successful and seamless consumer journeys and commercial transactions.”
Infobip is a global cloud communications platform that empowers businesses to create connected experiences across all touchpoints of the customer journey. By offering omnichannel engagement, identity management, user authentication, and contact center solutions through a unified platform, Infobip helps businesses and partners simplify consumer communications, drive business growth, and enhance customer loyalty. With the ability to reach over seven billion mobile devices and connected devices worldwide, Infobip’s technology is built to deliver seamless communication experiences across six continents.
Noteworthy recent accolades for Infobip include being named the top player among Established Leaders in RCS Business Messaging by Juniper Research, securing a spot as a Leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the second consecutive year, and being recognized on Fast Company’s list of the World’s Most Innovative Companies. These recognitions underscore Infobip’s commitment to innovation and excellence in the communications technology industry.
In conclusion, Infobip continues to set the benchmark for providing cutting-edge communication solutions that drive business success and enhance customer experiences. With a proven track record of industry leadership and a focus on delivering seamless conversational interactions, Infobip remains at the forefront of the global communications landscape.
