Then you have the second stage, which is the implementation stage. We help them implement their strategy, whether it’s a market entry strategy or a scaling strategy. We help them put together the team, whether it’s local or expatriates.
The third stage is where we help them scale and sustain. So, they’ve entered the market, they’ve done well, but then how do we make sure that they maintain their market share, grow, and also sustain themselves in terms of profitability and just being a good corporate citizen?
And the fourth stage is where we help them exit. Now, this doesn’t necessarily mean they’re going to exit the continent, but it could be that they want to divest from a certain sector or a certain market and then move into a different sector or a different market.
So, these are the four stages that we have, and in between these stages, we have what we call the “checkpoints,” where we sit down, we look at the data, we look at the metrics, we look at how they’re performing, and then we adjust or reaffirm their strategy.
So, it’s really about being there with them, hand in hand, and walking them through the journey of setting up in Africa and growing their business on the continent.
What is your vision for the future of Japan-Africa relations?
My vision is that Japan and Africa can build a bridge that’s strong, that’s sustainable, that’s mutually beneficial, and that’s based on trust and long-term relationships. I think that Japan can really bring a lot to the table in terms of technology, in terms of knowledge transfer, in terms of investments, and in terms of just being a good corporate citizen.
And I think Africa, on the other hand, can bring to the table a lot of opportunities, a lot of talent, and a lot of potential. I think that if we can build this bridge and really foster these relationships, it’s going to be a win-win for both sides.
And my hope is that through my work and through the work of others who are passionate about building these relationships, we can see a future where Japan and Africa are true partners, working together for the betterment of both regions and for the betterment of the world.
Thank you for talking with us, Bernard. It’s been a pleasure.
Thank you for having me.
