Wave Mobile Money is excited to announce the appointment of Yasmina Ndella Bileoma as the new Regional Director of Public Relations. With over 15 years of experience in public relations and strategic communications, Yasmina brings a wealth of knowledge and expertise to the team. Her passion for technology and fintech, as well as her deep understanding of African media ecosystems, positions her as a valuable asset in enhancing Wave Mobile Money’s visibility.
Prior to joining Wave Mobile Money, Yasmina served as the Director of Strategic Communication at APO Group, a leading pan-African communications consultancy. She also held the position of Head of Communications for the Young African Leaders Initiative (YALI), a program launched by former U.S. President Barack Obama and supported by USAID, the Mastercard Foundation, and Microsoft. In these roles, Yasmina developed and executed innovative communication strategies across multiple African countries and collaborated with renowned organizations such as Motorola, Ecobank, the European Investment Bank (EIB), and Power Africa.
In her new role at Wave Mobile Money, Yasmina will focus on enhancing brand awareness in the company’s expanding markets, cultivating relationships with key stakeholders, and navigating the dynamic landscape of the fintech industry.
Expressing her enthusiasm for her new position, Yasmina stated: “Joining Wave Mobile Money presents an incredible opportunity to contribute to the technological and social transformation happening in Africa. I am thrilled to merge my passion for communication and technology with my dedication to impactful initiatives on the continent. It is an honor to be part of a company that not only revolutionizes financial inclusion but also champions diversity by empowering African women in leadership roles.”
Coura Tine Sène, Regional and Public Affairs Director at Wave Mobile Money, welcomed Yasmina’s appointment, emphasizing her alignment with the company’s core values of excellence, innovation, and inclusivity. He believes that Yasmina’s communication expertise and regional insights will play a vital role in advancing Wave Mobile Money’s mission of making financial services accessible to all and fostering an inclusive financial future for Africa.
As the first unicorn in Francophone Africa, Wave Mobile Money is at the forefront of redefining mobile financial services by offering simple, accessible, and affordable solutions to millions of Africans. Yasmina Bileoma’s appointment underscores Wave’s commitment to attracting top talent to bolster its leadership team and continue reshaping Africa’s financial landscape.
For more information about Wave Mobile Money and its mission to make Africa the first cashless continent, visit their website at www.Wave.com.
