The rise of the adidas Predator football boot is a story that has captured the hearts of football fans around the world. In celebration of the 30th year of this iconic franchise, adidas has announced the release of a feature-length documentary titled Under The Tongue, directed by Keane Pearce Shaw and produced by SoccerBible.
This hour-long documentary delves into the impact that the Predator boot has had on the beautiful game, both on and off the pitch. From the early years of the franchise with legendary players like David Beckham, Zinedine Zidane, and Eniola Aluko, to the current generation of stars including Jude Bellingham, Alessia Russo, Aitana Bonmatí, and Trent Alexander-Arnold, Under The Tongue explores the memories and significance of being a part of the Predator family.
At the heart of the documentary is the story of how the Predator boot revolutionized the football industry. Craig Johnston, the mastermind behind the idea of using rubber to create the iconic Predator teeth on the boot’s upper, reflects on the journey from his initial concept while coaching children’s football in Australia to seeing the boots worn by the world’s best players in 1994. The documentary also features insights from senior adidas executives, design team members, and notable fans like singer-songwriter Louis Tomlinson, who share their own experiences of the Predator’s emergence.
Nick Craggs, adidas global football general manager, emphasizes the profound impact that the Predator boot has had on the game, pushing the boundaries of innovation on the field and inspiring millions off it. As adidas looks towards the future, Craggs hopes for another 30 years of iconic moments with the world’s best players.
Pete Martin, creative director at SoccerBible, expresses his honor in crafting Under The Tongue alongside Keane Pearce Shaw, highlighting the Predator’s legacy as a boot with personality, cultural significance, and a consistent provider of glory. The documentary aims to capture the powerful infatuation that fans feel towards the Predator, immortalizing its charm, bite, flair, and beauty.
Under The Tongue is set to premiere on December 11, 2024, on the adidas football YouTube channel, offering fans a deep dive into the history and impact of one of the most iconic football boots of all time.
