Airtel Africa Partners with TRACE Awards & Summit 2025 to Celebrate African Creativity
Airtel Africa has proudly announced its official partnership with the TRACE Awards & Summit 2025, a prestigious event showcasing the vibrant creativity and cultural richness of Africa. Scheduled to take place from February 24-26 in Zanzibar, this collaboration signifies Airtel Africa’s dedication to fostering innovation and connecting diverse communities across the continent through advanced technology.
Elevating African Voices through Collaboration
The TRACE Awards & Summit has become a renowned platform for recognizing and amplifying African artistry. By joining forces as a partner, Airtel Africa reaffirms its commitment to supporting cultural expression and providing avenues for artists, creators, and innovators to showcase their vision on a global scale. This partnership underscores Airtel Africa’s mission to bridge gaps and enhance connections within Africa and beyond.
Event Highlights and Details
The Summit will take place on February 24-25, 2025, with the Awards Ceremony following on February 26, 2025, at The Mora 5* Luxury Resort in Zanzibar, Tanzania. The event will feature thought-provoking discussions, workshops, and networking opportunities tailored to artists, industry professionals, and cultural enthusiasts. Topics will encompass the role of technology in the creative economy, branding strategies, and the future of African entertainment.
The Trace Awards will showcase 28 categories of African music, honoring the continent’s most talented and influential artists. Held at the stunning Mora Zanzibar Resort, the ceremony will include live performances, exclusive presentations, and global broadcasts reaching over 200 countries in English, French, and Portuguese. With an anticipated audience of 500 million viewers worldwide, the Trace Awards promise to be a pivotal moment for African culture.
The Trace Awards Tour: Inspiring Communities Across Africa
Leading up to the main event, the Trace Awards Tour will bring the festive spirit to key cities across Africa and the diaspora. This traveling showcase will feature live performances, interactive fan experiences, and opportunities for communities to engage with their favorite artists.
Airtel Africa: Empowering Progress Through Connectivity
Rohit Marwha, Group Chief Marketing Officer at Airtel Africa, expressed, “At Airtel Africa, we believe that creativity and connectivity go hand in hand. Our partnership with TRACE Awards & Summit 2025 reflects our steadfast commitment to empowering African talent and fostering an environment where innovation thrives in the creative industry.”
Olivier Laouchez, Co-Founder & Executive Chairman of Trace, added, “The collaboration with Airtel Africa is a natural fit as both organizations share a vision of celebrating Africa’s dynamic creativity and fostering opportunities for growth. Together, we aim to deliver an event that inspires and uplifts.”
Looking Ahead to the Future
The partnership between Airtel Africa and Trace sets the stage for continued investments in African creativity and innovation. With a shared dedication to excellence, Airtel Africa and Trace are poised to deliver an unforgettable event showcasing the best of African culture and talent.
