Michelob Ultra, a brand under the Anheuser-Busch InBev family, has recently claimed the title of the champion of tap beer in the United States. Data from Draftlines Technologies reveals that Michelob Ultra now holds the largest share of U.S. draft lines, surpassing even the long-standing favorite, Bud Light.
This shift in popularity reflects changing consumer preferences, with Michelob Ultra’s focus on health-conscious and premium beer trends resonating with a broader audience. The steady growth of Michelob Ultra over the years has been a result of Anheuser-Busch’s strategic investments and an evolving consumer landscape.
While Bud Light still maintains a significant market share, Michelob Ultra’s rise to the top spot is a testament to its consistent performance and alignment with current trends. Anheuser-Busch remains proud to have both Michelob Ultra and Bud Light as the top two beers on draft in the U.S.
Despite facing some challenges, Bud Light continues to demonstrate brand loyalty and resilience in the market. Beer distributors across the country play a crucial role in serving their communities and contributing to the success of various beer brands.
In addition to Michelob Ultra and Bud Light, other popular beers on draft include Coors Light, Blue Moon Belgian White, Modelo Especial, Miller Lite, and Stella Artois. The competition in the tap beer market remains fierce, with each brand vying for a larger share of U.S. draft lines and consumer preferences.
As the beer industry continues to evolve, Michelob Ultra’s ascent to the top of the tap beer hierarchy signifies a significant milestone for Anheuser-Busch InBev and highlights the ongoing shifts in consumer taste and preferences. It will be interesting to see how these trends continue to shape the beer market in the coming years.
