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African News Herald > Blog > Sports > Springbok brand is growing and Siya Kolisi is loving it
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Springbok brand is growing and Siya Kolisi is loving it

ANH Team
Last updated: November 16, 2024 8:50 am
ANH Team
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The Springboks’ Global Success and Growing Fan Base

Contents
The Springboks’ Global Success and Growing Fan BaseFan Base ExpansionImpact on Local Community

The Springboks have experienced a remarkable surge in popularity over the past five years, thanks to their remarkable achievements on the field. Captain Siya Kolisi is thrilled by the overwhelming support from fans, which has played a crucial role in motivating the team to reach new heights.

After a challenging period between 2016 and 2018, the appointment of Rassie Erasmus as head coach marked a turning point for the Springboks. Since then, the team has secured impressive victories, including winning the Rugby Championship and World Cup in 2019, the British and Irish Lions series in 2021, the World Cup in 2023, and the Rugby Championship this year.

This string of successes has propelled the Springboks to become one of the most recognizable sports teams globally, attracting a growing fan base that continues to show unwavering support.

Fan Base Expansion

Captain Siya Kolisi expressed his gratitude towards the loyal supporters, highlighting the increasing presence of South African fans at matches around the world. The dedication of fans, from those traveling long distances to those watching from home, serves as a driving force for the team.

Despite facing criticism for inconsistent performances between their World Cup victories, the Springboks have shown more consistency this year, winning nine out of 11 games with narrow margins in their two losses. Kolisi emphasized the team’s commitment to giving their best effort on the field as a token of appreciation to their supporters.

See also  Poor defence proves costly as Stormers knocked out by Glasgow

He acknowledged the responsibility that comes with representing South Africa, noting the deep connection between the team and the fans. The support from the nation serves as a source of inspiration and motivation during challenging times.

Impact on Local Community

Kolisi also highlighted the growing interest in rugby within the local community, with an increase in attendance from people of diverse backgrounds. The team’s diverse representation has inspired individuals to take up the sport, with a particular focus on women’s rugby and the significant progress made by the women’s team.

The success of the women’s team has further fueled interest in rugby, encouraging more girls to pursue the sport and showcasing the inclusive nature of the game. Kolisi emphasized the importance of growth in women’s rugby for the overall development of the sport.

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