Sharaf Mahama Calls for Greater Investment in Africa’s Sports and Entertainment Sectors
Sharaf Mahama, CEO of Legacy Rise Sports and son of Ghana‘s President John Dramani Mahama, has called for greater investment in Africa‘s sports and entertainment sectors, emphasising their potential to drive social and economic transformation across the continent.
Speaking over the weekend at the 2025 Africa Business Conference hosted by Johns Hopkins University in Washington, D.C., Mahama highlighted the significance of sports and entertainment as Africa’s “soft power” – a force capable of challenging outdated narratives, uplifting communities, and changing lives.
During a panel discussion on “Media, Marketing and Entertainment,” Sharaf Mahama underscored the strategic importance of the creative economy in shaping Africa’s global image and influencing youth development. He also participated in an investor session hosted by the Voice of Africa, where he reiterated the need for targeted funding and policy support to harness the full potential of the continent’s sports and entertainment industries.
Legacy Rise Sports, under Mr Mahama’s leadership, is committed to building sustainable pathways for young African talents and fostering a globally competitive sports and entertainment ecosystem in Africa.
Sharaf Mahama’s Vision for Africa’s Sports and Entertainment Industries
Sharaf Mahama, CEO of Legacy Rise Sports, is advocating for increased investment in Africa’s sports and entertainment sectors. He believes that these industries have the power to bring about positive social and economic change across the continent.
The Power of Sports and Entertainment as Africa’s “Soft Power”
At the recent 2025 Africa Business Conference, Mahama highlighted the importance of sports and entertainment as Africa’s “soft power.” He stressed that these industries can challenge stereotypes, empower communities, and transform lives.
Shaping Africa’s Global Image and Influencing Youth Development
During a panel discussion on “Media, Marketing and Entertainment,” Sharaf Mahama emphasized the role of the creative economy in shaping Africa’s global image and impacting youth development. He also participated in an investor session where he called for targeted funding and policy support to unlock the full potential of Africa’s sports and entertainment sectors.
Legacy Rise Sports’ Commitment to African Talent
Under Sharaf Mahama’s leadership, Legacy Rise Sports is dedicated to creating sustainable opportunities for young African talents. The company aims to build a competitive sports and entertainment ecosystem in Africa that can rival global standards.
