Publicis West Africa, a leading marketing communications agency, has made a groundbreaking move in the Ghanaian market by signing an affiliate agreement with Empire Marcomm, a prominent player in below-the-line (BTL) and experiential marketing in Ghana. This partnership marks a significant milestone for both companies, promising a new era of innovation, integration, and impactful engagement at the local level.
Under the banner of “EMPIRE, POWERED BY PUBLICIS,” this collaboration brings together Empire’s deep local expertise and creative flexibility with the global strategic capabilities of Publicis. The result is a powerful alliance that aims to provide comprehensive marketing solutions that are immersive, data-driven, and culturally relevant.
Koo Govender, CEO of Publicis Groupe Africa, expressed excitement about the new chapter in their journey, emphasizing the enhanced impact they will have in the Ghanaian market. Anand Badami, SVP of Publicis West Africa, highlighted the synergy between Empire’s experiential marketing prowess and Publicis’ global reach, creating a formidable combination of creativity and execution.
Founder and Executive Director of Empire, Bola Ray, described the partnership as a “game changer,” as Empire joins forces with the world’s leading communications network. With this collaboration, the alliance is poised to explore new opportunities, expand its client base, and set new benchmarks for brand engagement in Ghana and beyond.
The images and statements shared in this article showcase the enthusiasm and optimism surrounding this partnership, indicating a promising future for both Publicis West Africa and Empire Marcomm. As the collaboration unfolds, it is expected to drive innovation, creativity, and excellence in the marketing communications sector in Ghana.
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