Atlantic Avenue west of Barclays Center has undergone a remarkable transformation in recent years, evolving from a once overlooked retail corridor to a bustling hub of fashion, design, and culture in Brooklyn. While it may not have the high price tags of Williamsburg’s Bedford Avenue, Atlantic Avenue has carved out its own niche as a destination for unique, neighborhood-focused merchants and shoppers.
According to RIPCO vice-president Alex Beard, the avenue has seen a surge in new national tenants, upscale boutiques, well-designed cocktail lounges, and health and beauty services. This shift has earned Atlantic Avenue the reputation of being Brooklyn’s version of Madison Avenue, with a distinct Brooklyn identity that sets it apart from other trendy retail districts.
One of the key attractions for merchants on Atlantic Avenue is the relatively affordable rents compared to other popular Brooklyn neighborhoods. Rents range from around $50 per square foot near Flatbush Avenue to the mid-$70s per square foot between Court and Bond streets, making it an attractive option for businesses looking to establish a presence in the area.
The vacancy rate on Atlantic Avenue has also improved, currently standing at 11.8% down from 15.1% before the pandemic. This is lower than the current 15% vacancy rate on Montague Street in Brooklyn Heights, indicating a growing interest in the avenue as a retail destination.
The avenue has become a blend of nascent trendiness and full-scale gentrification, with many merchants creating an experiential retail experience by manufacturing their own lines on-site. The addition of midblock traffic signals has made it easier for shoppers to navigate the area and discover interesting new places to explore.
From national chains like Barnes & Noble and Anthropologie to local gems like Sahadi’s market and Montero’s Bar & Grill, Atlantic Avenue offers a diverse mix of shops, restaurants, and cafes. The block between Hoyt and Bond streets is a particularly vibrant area, home to a cluster of fashion shops and design galleries that draw shoppers looking for a curated look without the big brand names.
Jewelry designer Page Sargisson, who opened her store on Atlantic Avenue in November 2020, describes the block as a magnet for shoppers seeking unique, handcrafted pieces. Meanwhile, longtime resident Mary Jo Pile, owner of Collier West, reflects on the avenue’s evolution over the past two decades, from a challenging start to a thriving retail destination with a mix of old and new flavors.
With its mix of old-world charm and modern amenities, Atlantic Avenue continues to evolve and attract a diverse array of businesses and shoppers. Whether you’re looking for a new piece of jewelry, a delicious meal, or a unique home decor item, Atlantic Avenue has something for everyone. So next time you’re in Brooklyn, be sure to take a stroll down this vibrant and dynamic retail corridor.
