Irvine Partners, a renowned creative communications agency with a presence in Africa and Europe, has recently entered into an exclusive partnership with Dreaminfluence as their Africa partner. Dreaminfluence is an all-in-one platform that enables brands to develop and expand their influencer marketing strategies, having successfully executed numerous influencer campaigns and collaborated with over 20,000 influencers.
The digital capabilities of this groundbreaking platform will provide support to content creators who are at the forefront of Africa’s rapidly growing creator economy, currently valued at US$3.08 billion. Despite African creators leveraging platforms like TikTok, they still earn less compared to their counterparts in other regions, despite producing top-notch content. Challenges such as infrastructure limitations and a digital skills gap continue to impede the progress of the creator ecosystem on the continent.
Rachel Irvine, CEO of Irvine Partners, emphasizes that monetization should be within reach for African creators. She believes that Dreaminfluence’s digital infrastructure and brand connections will empower creators to unlock opportunities, while enabling brands to expand their reach through authentic content that resonates with audiences.
Mads Wedderkopp, CEO of Dreaminfluence, expresses excitement about bringing their platform to Africa through this exclusive partnership with Irvine Partners. He highlights Irvine Partners’ extensive client portfolio and their strong presence across Africa and Europe as key factors in choosing them as their Africa partner.
Some of the leading brands that have leveraged Dreaminfluence for their influencer campaigns include Nivea, L’Occitane, and Estee Lauder Group.
Dreaminfluence, established in 2018, aims to shift influencer marketing from mere affiliate links and discount codes to genuine brand ambassadorship. The platform offers a range of features for both brands and influencers, including influencer discovery, campaign analytics, relationship building, campaign management, and simplified payments for multiple influencers at once.
For influencers, Dreaminfluence allows them to apply to join brand teams or campaigns, be selected as part of the ambassador team, participate in new campaigns, and manage all campaign admin tasks through the app.
Irvine Partners is excited about the partnership with Dreaminfluence, as it provides a streamlined approach to working with influencers on various campaigns for clients. Mohale Moloi, Content Director at Irvine Partners, notes the increasing trend of brands investing in influencer marketing and emphasizes the importance of understanding market nuances to ensure successful campaigns.
By collaborating with Dreaminfluence, Irvine Partners aims to elevate influencer campaigns by combining local insights with an efficient platform that simplifies everything from campaign selection to payments.
“We are particularly thrilled about the actionable campaign data and high ROI that Dreaminfluence offers,” says Moloi. The partnership between Irvine Partners and Dreaminfluence is set to revolutionize influencer marketing in Africa by delivering impactful and results-driven campaigns.
