Instagram Introduces New Testimonials Feature to Partnership Ads for Content Creators
Are you a content creator looking to monetize your creativity? Instagram has just made it easier for you to earn more by recommending products through an addition to its partnership ads.
Your unique voice resonates with your audience, and research shows that 40% of people trust creator recommendations on Instagram when shopping. With this in mind, Meta has introduced a new feature to its Partnership Ads called Testimonials, allowing creators to charge more, reach a wider audience, and remain authentic in their brand partnerships.
What is a Partnership Ad?
A partnership ad is a collaboration between a creator and a brand where the brand promotes a product or service alongside the creator. This collaboration allows the brand to reach a larger audience through the creator’s content, thanks to the brand’s ad spend.
Creators will now have the opportunity to add testimonials to their partnership ads, quick text-only endorsements that give them more ways to earn from brand deals.
How Does This Benefit Creators?
Earn more: With partnership ads, creators can charge higher rates as brands put ad spend behind their content. This allows creators to experiment with different formats and earn more from brand deals.
Reach more people: Partnership ads promote the brand and spotlight the creator, giving them visibility to the brand’s followers and paid audience reach, extending their exposure beyond organic content.
Three Simple Ways to Create Partnership Ads
Create original content: Creators can get paid and expand their audience by being themselves. Brands handle the technical details while creators create content that resonates with their followers.
Monetize existing content: Creators can turn any post into a revenue stream by allowing brands to boost their content. This can be done through product tags or mentions, earning from posts that have already been shared.
Earn more with quick testimonials: Text-only endorsements are easy to create and can be added to existing brand deals. Creators simply need to write a short message aligning with the brand’s campaign and send it to the brand for inclusion in their ads.
By leveraging partnership ads and the new testimonials feature, creators can boost their brand deals and maximize their earnings. Consider integrating partnership ads into your content strategy to elevate your game and increase your revenue.
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