Embracing a New Definition of Power: South African Women Seek Balance and Softness
As we celebrate Women’s Month, 1st for Women has unveiled its groundbreaking report titled “Her and Now: Insights into the Women of South Africa 2025,” shedding light on the evolving desires of South African women. The report reveals a growing trend where women are redefining what it means to be powerful, with a focus on incorporating more softness, balance, and self-preservation into their lives.
Based on extensive research involving over 4,000 women from across South Africa, the report provides a detailed look at the intersection of progress and ongoing inequality. While women today are more ambitious, expressive, and connected, they also face significant challenges, ranging from financial pressures to safety concerns, all while grappling with the expectations of being a “strong woman.”
The Rise of Softness as Strength
The research uncovers a significant cultural shift where women are reclaiming softness, rest, and self-preservation as acts of strength. A staggering 90% of women agree that success now includes finding peace, not just achieving goals. Moreover, 96% believe that taking time to relax and unwind is just as crucial as striving for success, yet 43% admit they rarely have uninterrupted moments for themselves.
For many women, saying “no” has become a form of self-care, scheduling joy is a deliberate choice, and setting boundaries is non-negotiable. Only 11% of women define success solely in terms of career advancement, with 45% prioritizing financial security and 29% simply seeking a peaceful, balanced daily life.
Challenges and Acts of Solidarity
Despite their growing empowerment, safety remains a major concern for South African women. A mere 6% feel safe being out after dark, and only 18% feel secure walking alone during the day, leading many to limit their daily activities due to safety fears. Financial stress is also prevalent, with three out of four women citing money as their primary source of anxiety.
The report also highlights a surge in solidarity among women, with 65% always offering encouragement to their peers and 97% showing up for one another even in challenging times. Many women believe that change will stem from their collective actions rather than institutional reforms, actively working towards shaping the future they envision.
For 1st for Women, the report serves as a roadmap for expanding their role beyond traditional protection policies and products. Dr. Reitumetse Mpholle, Senior Manager of Insights and Research Initiatives, emphasizes the importance of understanding and responding to women’s needs in areas such as safety, financial security, emotional well-being, and personal empowerment.
The “Her and Now: Insights into the Women of South Africa 2025” report marks the beginning of an annual series aimed at tracking the evolving realities, aspirations, and needs of South African women.
