Nigerian music video director and filmmaker Clarence Abiodun Peters recently shared his thoughts on international recognition in the Nigerian creative industry. Speaking on News Central’s Jasiri show, Clarence emphasized the importance of a thriving local market in Nigeria over accolades such as the Grammys and MTV Awards.
According to Clarence, the focus should be on building a strong creative industry within Nigeria, rather than seeking validation from the international community. With Nigeria’s large population and significant diaspora, he believes the country has the potential to influence the world on its own terms.
Clarence pointed out economic challenges as a major obstacle for Nigerian artists looking to foreign markets for validation. The depreciation of the Naira has impacted local industries, particularly music and entertainment. He highlighted how artists thrived when the Naira was stronger, showcasing the need for a self-sustaining local market.
The filmmaker criticized the current trend of Nigerian artists catering to international audiences instead of focusing on local resonance. He stressed the importance of returning to a time when Nigeria’s creative sector thrived independently, suggesting that economic conditions need to improve for this to happen.
Clarence also addressed the influence of multinational companies on market preferences and the low purchasing power of Nigerians. He questioned why the local industry is not self-sufficient despite the country’s large population, suggesting that economic factors play a significant role.
In conclusion, Clarence emphasized the need for Nigeria to prioritize its local creative industry and build a self-sustaining market. He urged artists to focus on creating content that resonates with the local audience rather than pandering to international expectations. Ultimately, he believes that Nigeria has the potential to reclaim its creative independence and influence the world on its own terms.
