In the fast-paced world of social media, creators are continuing to make big bucks in 2025. According to a recent report by Forbes, the top 50 richest creators on platforms like Instagram, TikTok, and YouTube collectively earned a staggering $853 million. And that’s not even including the millions they’re raking in from equity deals with brands in various industries.
Ryan Detert, the founder and CEO of creator marketing firm Influential, predicts that influencer marketing will reach a whopping $50 billion next year. This shift in advertising dollars towards creators highlights the growing influence and power they wield as the new media channels.
Forbes annually ranks creators based on their earnings, entrepreneurial ventures, and overall clout, measured by their follower count and engagement. Unsurprisingly, Mr. Beast maintained his position as the top earner for the fourth consecutive year. Other notable names on the list included TikTok sensations Alix Earle, Jake Shane, and Nara Smith, as well as YouTube star Ms. Rachel.
Let’s take a closer look at the top 10 highest-earning creators of 2025:
1. Mr. Beast – $85 Million
With a massive following of 634 million, Mr. Beast has expanded his brand with ventures like Feastables candy, MrBeast Burger, and Beast Games.
2. Dhar Mann – $56 Million
Known for producing YouTube shows, Mann has amassed over 137 million followers.
3. Jake Paul – $50 Million
From Vine to YouTube to professional boxing, Jake Paul has gained 79 million followers along the way.
4. Rhett and Link – $36 Million
The comedic duo behind Good Mythical Morning have a loyal following of 33 million fans.
5. Alex Cooper – $32 Million
The Call Her Daddy host has 15 million followers and recently launched the Unwell Network along with a Hulu reality show.
6. Charli D’Amelio – $23.5 Million
With 216 million followers, Charli D’Amelio has ventured into Broadway while maintaining her TikTok presence.
7. Matt Rife – $20 Million
With 40 million followers, Rife has comedy specials and upcoming films in the pipeline.
8. Mark Rober – $25 Million
Former NASA engineer Mark Rober creates educational content for his 80 million followers and runs a STEM-themed subscription box.
9. Druski – $14 Million
The influencer, with 25 million followers, starred in a Super Bowl commercial for Dunkin.
10. Khaby Lame – $20 Million
Known for his life hacks, Lame has an impressive following of 258 million.
These creators are not just making waves on social media; they’re reshaping the landscape of entertainment and advertising as we know it. With their influence only expected to grow in the coming years, the sky’s the limit for these digital trailblazers.
