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African News Herald > Blog > Business > Driving Economic Transformation: The Role of ICT in Empowering Emerging Markets
Business

Driving Economic Transformation: The Role of ICT in Empowering Emerging Markets

ANH Team
Last updated: April 9, 2025 2:29 pm
ANH Team
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Empowering Economic Growth Through ICT: The Impact of AfTIAS 2.0 in Algeria

The Information and Communication Technology (ICT) sector is reshaping global economies, offering innovative solutions that revolutionize business models, enhance efficiency, and boost competitiveness. In the quest for a strong position in the global market, ICT plays a crucial role in driving sustainable growth. One initiative making significant strides in this realm is the Aid for Trade Initiative for Arab States (AfTIAS) 2.0 program, particularly in Algeria’s information and digital technology (IDT) sector.

AfTIAS 2.0’s intervention in Algeria is a testament to how ICT can reshape economic opportunities. Through targeted strategies, the program is enhancing the competitiveness of tech startups and SMEs by addressing their unique challenges, from capacity-building to international market access. The focus on digital transformation has been pivotal in fostering an entrepreneurial ecosystem within the country.

One of the key initiatives of the program is bolstering the capacity of Business Support Organizations (BSOs) such as Algeria Venture and the Algerian Startup Support Fund (ASF). These organizations have received tailored support to enhance their ability to mentor startups, provide advisory services, and facilitate funding access. Workshops on digitalization have equipped Trade Support Institutions (TSIs) with practical tools to develop digital transition action plans, enabling them to offer more effective support to businesses navigating the digital landscape.

At the enterprise level, AfTIAS 2.0 has offered specialized training to startups in Algeria, focusing on improving their business models, financial planning, and internationalization strategies. Collaboration with entities like IncubMe has provided training in areas such as data science, commercial strategy, and investor readiness, equipping startups with practical tools to scale their operations and enhance competitiveness.

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By facilitating participation in global events like GITEX and Viva Technology, AfTIAS 2.0 has opened doors for Algerian startups on the international stage. These platforms not only offer visibility but also create opportunities for partnerships, investments, and networking. For example, the startup Namlatic secured contracts with Algerian hotels and gained media attention, showcasing the tangible outcomes of global exposure.

The core message of these initiatives is clear: ICT is a catalyst for economic transformation. By integrating ICT into trade and business processes, AfTIAS 2.0 is unlocking growth opportunities that transcend borders. The program’s emphasis on inclusivity, particularly in empowering women and youth in the ICT sector, amplifies its impact, ensuring that development is both equitable and sustainable.

Despite the progress, challenges persist. The need for institutional stability, improved digital infrastructure access, and sustained capacity-building investments are crucial for maintaining these advancements. AfTIAS 2.0’s commitment to addressing these challenges through diagnostic missions and ongoing support underscores its dedication to creating lasting impact.

AfTIAS 2.0 showcases the transformative power of ICT in driving economic growth and innovation. By promoting digital literacy, strengthening institutional capacity, and fostering global connections, the program is paving the way for a digitally empowered future. As ICT continues to shape the global economy, initiatives like AfTIAS 2.0 will play a pivotal role in ensuring that emerging markets lead, rather than just participate, in this digital transformation.

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