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Reading: Driving Digital Transformation in Emerging Economies Through Media, Fintech & EdTech
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African News Herald > Blog > Business > Driving Digital Transformation in Emerging Economies Through Media, Fintech & EdTech
Business

Driving Digital Transformation in Emerging Economies Through Media, Fintech & EdTech

ANH Team
Last updated: February 12, 2025 7:22 pm
ANH Team
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Aleph Group, a prominent global player in digital advertising, fintech services, and education technology, is thrilled to commemorate its 20th anniversary with the launch of an ambitious company manifesto and video campaign. This celebration marks two decades of innovation, growth, and a steadfast mission to enhance accessibility to the digital world for all.

Established in Miami in 2005, Aleph has evolved into a leading force in the digital advertising landscape. With a presence in over 150 markets worldwide and boasting 60+ exclusive partnerships, the company has served more than 26,000 advertisers globally and employs over 1500 individuals globally.

“In 2024, Aleph achieved significant milestones by being appointed as the sales partner for MTN Ads and expanding its partnership with Pinterest,” stated Stephen A. Newton, Managing Director of Sub-Saharan Africa at Aleph Group.

The collaboration with MTN Ads enables advertisers to leverage telco-driven insights and tap into audiences across South Africa’s largest mobile network. Introducing Pinterest’s advertising solutions in South Africa opens up new avenues for brands to engage with consumers through inspiration-led shopping and visual discovery. These accomplishments underscore Aleph’s commitment to driving digital growth and facilitating access for regional businesses.

Aleph’s success is underpinned by its dedication to creating enduring value, extending the reach of digital advertising, and making a positive impact in emerging markets. The company’s manifesto reflects this ethos, emphasizing the vision to make the digital world accessible to everyone.

To mark its 20th anniversary, Aleph is unveiling a corporate manifesto video featuring employees from around the world. The video encapsulates Aleph’s unique philosophy and highlights its journey and dedication to empowering businesses and individuals by providing access to essential tools and platforms in the digital economy.

See also  Fincra Secures South Africa Payment Licence to Boost Cross-Border Fintech Expansion

As part of the celebration, Aleph invites the global community to contemplate their digital aspirations with the campaign tagline, “How Big Is Your World?” This initiative encourages businesses, entrepreneurs, and individuals to dream big and explore the infinite possibilities of the digital era.

Aleph’s story transcends mere business success; it embodies a vision realized through collaboration and innovation. Gaston Taratuta, Founder and CEO of Aleph, emphasizes that their success is not just about growth but about facilitating growth for partners, clients, and the communities they serve.

Join Aleph in celebrating 20 years of enhancing accessibility to the digital world. Watch the manifesto video to discover how Aleph is shaping the future of digital economies.

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TAGGED:DigitaldrivingEconomiesEdTechEMERGINGFINTECHmediaTransformation
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