Hindus in South Africa and around the world are gearing up to celebrate Diwali, their most significant festival of the year, on Thursday.
Barbie is joining in on the festivities by launching the Barbie Anita Dongre Diwali Doll, a collaboration with the renowned Indian fashion designer, to celebrate culture, heritage, and empowerment.
As Hindus prepare to celebrate Diwali, Barbie is shining a light on the world in honor of diversity and representation, with the debut of this special doll.
Cultural heritage
The Barbie Diwali doll, designed by Anita Dongre, beautifully embodies India’s vibrant cultural heritage. This launch not only celebrates Indian culture but also pays tribute to the approximately 1.5 million Indian people in South Africa, who have been an integral part of the country’s rich tapestry since the mid-1800s.
Marketing Manager of Mattel South Africa, Terusha Naidoo, expressed that the Barbie Diwali doll symbolizes the essence of India’s cultural richness on a global platform.
Media personality and entrepreneur, Kirya Gangiah, emphasized the significance of Diwali in the lives of families across South Africa and how this doll can inspire children to embrace and celebrate their heritage.
A Diwali tribute to beauty and strength
The Barbie Diwali doll features Anita Dongre’s Moonlight Bloom ensemble, which includes a vibrant lehenga skirt, floral Koti vest, and choli top adorned with intricate patterns of dahlias, jasmine, and Indian lotus. These symbols of beauty and strength are complemented by golden bangles and shimmering earrings, mirroring the radiance of lights during Diwali.
Anita Dongre highlighted the alignment of values between her brand, focused on empowerment, and Barbie, representing limitless potential for girls worldwide. The doll is a celebration of Indian fashion and culture, encouraging fans to embrace their heritage.
The Barbie Diwali doll is now available at select retailers for R1,170.
Diwali, festival of lights
Diwali is a significant festival celebrated by Hindus, Sikhs, Jains, and Buddhists worldwide, coinciding with the Hindu New Year. It commemorates Lord Rama’s return to Ayodhya after years of exile.
According to Hindu mythology, Lord Rama, believed to be a human incarnation of Lord Vishnu, was exiled from his kingdom. Diwali traditionally involves lighting fireworks to mark the occasion, although recent years have seen criticism of this practice due to environmental concerns.
As the world prepares to celebrate Diwali, the Barbie Anita Dongre Diwali Doll serves as a beautiful tribute to culture, heritage, and empowerment, spreading joy and light during this festive season.
