As the festive season approaches, parents are faced with the daunting task of selecting the perfect toy for their child. With the toy market experiencing a 5.7% increase, driven by the demand for interactive, tech-driven, and sensory-stimulating toys, the options can be overwhelming.
Global Toy Trends for Christmas 2024
Major retailers like Toys R Us, Mattel, Amazon, Makro, and Game are catering to diverse age groups with a wide range of popular toys. This year’s trends include nostalgic items, high-tech toys, immersive experiences, kidult collectibles, and eco-friendly toys promoting sustainability.
According to The Toy Association, there is a resurgence of toys from the 1990s and Y2K era, appealing to a new generation. Nostalgia plays a significant role in the growth of certain toy categories and brands, with Mattel leading the way.
Mattel’s Sustainable Approach
Mattel is championing sustainability by reviving its 90-year-old wooden toy line, Fisher-Price, with a new Wood range for children aged six months to five years. Alongside iconic brands like Barbie and Hot Wheels, Mattel offers a diverse selection of toys catering to different interests.
Top 10 Toy Picks at Mattel
- Barbie Career Doll Assortment
- Barbie Signature Doll, 65th Anniversary Collectible with Brown Braided Hair
- Hot Wheels Team Transport Assortment
- Matchbox 70th Anniversary Cars & Trucks
- Polly Pocket Tiny Treats Ice Cream Truck With Two Dolls
- Fisher-Price Laugh & Learn Learn Serve Coffee Café Playset
- Fisher-Price Stacking Toy Wooden Balance Tree (Sustainable)
- Imaginext Pirate Feature Toys Assortment
- Mattel Games Pictionary Vs. AI
- MEGA Pokémon Poké Ball Building Toy Kits
Toys R Us: Catering to Diverse Ages and Interests
Interactive and immersive play, nostalgia, and collectibles are shaping this year’s toy trends at Toys R Us. From surprise collectable toys to remote-controlled gadgets, the store offers a wide range of options for all ages and interests.
Top Christmas Picks at Toys R Us include LEGO sets, interactive digital pets, plush toys, and popular brands in anime, catering to a diverse audience.
Amazon: A Variety of Options for Kids of All Ages
Amazon, catering to kids of all ages, offers a variety of toys this festive season. LEGO sets, immersive gaming experiences like the Sony PlayStation 5 Slim Digital Console, and collectible plush toys are among the popular choices.
One of the best-selling items on Amazon is the Speed Champions F1 cars from LEGO, appealing to kids and collectors alike.
Makro and Game: Top Rated By Kids
Makro’s Top Rated By Kids event allows children to test and rate toys, helping select the top 10 toys for the year. This year’s selection includes a variety of toys, from drones to creative art sets, catering to different interests.
Cool to be a Kidult
It’s not just young kids who are adding toys to their holiday wish lists. According to The Toy Association, parents are also shopping for toys for themselves, with a growing trend of adults indulging in toy shopping for themselves and their partners.
With a wide range of toys available this festive season, parents are sure to find the perfect ‘hero’ gift to put under the tree for their little ones.
