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African News Herald > Blog > Lifestyle > Africa Food Show: Tapping into the potential of the continent’s food and beverage market
Lifestyle

Africa Food Show: Tapping into the potential of the continent’s food and beverage market

ANH Team
Last updated: June 8, 2025 10:01 pm
ANH Team
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The Africa Food Show 2025 is set to make its debut in Cape Town, South Africa, with over 350 exhibitors and 6,000 visitors from more than 25 countries expected to attend. The event, taking place at the Cape Town International Convention Centre (CTICC), is tapping into the growing African food and beverage market, which the African Development Bank estimates will reach $1 trillion by 2030.

Margaret Peters, events manager at dmg events, reveals that approximately 50% of the exhibitors at the Africa Food Show are South African, with the remaining exhibitors hailing from over 30 countries around the world. This balanced representation highlights the show’s dual focus of showcasing South Africa’s vibrant food and beverage sector while also fostering global trade and collaboration.

The Africa Food Show is part of the renowned Gulfood series, which includes the world’s largest food and beverage exhibition in Dubai. This association brings credibility to the event and draws international attention, with support from dmg events and the Dubai World Trade Centre, both experienced in organizing large-scale global expos.

Scheduled to take place from June 10 to 12, the Africa Food Show is expected to attract industry professionals, including food and beverage manufacturers, suppliers, distributors, and retailers. The event aims to create a platform for business-to-business (B2B) engagement, where participants can connect, showcase innovations, and explore trade opportunities.

Cape Town’s appeal as a global film destination has contributed to the city’s economic upswing, particularly in the hospitality industry. Film crews have booked over 59,000 beds in Cape Town, spending nearly R148 million in a recent period. The city’s well-managed CBD, along with its strong tourism sector and vibrant hospitality industry, make it an attractive destination for events like the Africa Food Show.

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The city’s alignment with themes of innovation and sustainability also complements the Africa Food Summit, which focuses on climate-smart and healthy food solutions. While the event is primarily industry-focused, there may be opportunities for public access or consumer-focused segments to promote local products and culinary experiences.

Overall, the Africa Food Show 2025 promises to be a significant gathering of food and beverage professionals, showcasing the best of South Africa’s industry while fostering global trade and collaboration.

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