Fashion designers in South Africa took a unique approach to protest against illegal counterfeit goods by participating in the Take A Stand March led by Proudly South Africa. This demonstration, held at Sandton’s Convention Centre during the Buy Local Summit, brought attention to the issue in a stylish and impactful manner.
Renowned designer David Tlale expressed his belief in the power of taking the first step in initiating change through such movements. The presence of well-known designers like Mzukisi Mbane and Palesa Mokubung, alongside actress Sophie Ndaba, added weight to the cause.
The protesters carried placards with messages such as “Shein and Temu [are] Fong Kong” and “Local is lekker,” emphasizing the importance of supporting local businesses. Thami Dish, founder of the Feather Awards, highlighted the significance of buying local to boost the economy of the clothing, textile, leather, and footwear industry.
Londeka Buthelezi-Ndaba, founder of the fashion line Malondie, underscored the role of the fashion industry in driving South Africa’s economic growth. She stressed the need to provide skills training, reopen manufacturing facilities, and create job opportunities to enhance equality and prosperity.
Publicist Simphiwe Majola echoed the sentiment, emphasizing the importance of supporting local businesses to combat unemployment and harness the country’s abundant talent and resources. The protesters called on South Africans to take ownership and buy local products to strengthen the domestic economy.
The Take A Stand March showcased the unity and determination of South Africa’s fashion community in advocating for change and promoting the value of locally-made goods. By raising awareness and mobilizing support, the designers demonstrated their commitment to building a sustainable and thriving fashion industry in the country.
