Tom Holland, known for his role as Spider-Man, recently shared a humorous video on his Instagram Story detailing his struggle to purchase his own non-alcoholic beer brand, Bero, at Target. The 28-year-old actor took viewers along on his journey as he searched for Bero on the shelves of the popular retailer.
In the video, Holland expressed his excitement about finding his brand in the United States after being away for some time. Despite visiting two different Target locations without success, he eventually stumbled upon Bero at a third store. Holland shared his triumph with his followers as he walked through the store’s parking lot with his purchase in hand.
However, the actor encountered a funny hiccup during the checkout process – the cashier initially refused to accept his English ID as proof of age. Fortunately, a kind employee stepped in and scanned their own ID to complete the transaction. Holland couldn’t help but chuckle at the irony of not being able to buy his own product.
Two years into his sobriety journey, Holland launched Bero in October 2024. The brand was born out of his desire to find a non-alcoholic beer that not only tasted great but also had a high-class appeal. The actor shared on his brand’s website that his search for a quality non-alcoholic option during his first year of sobriety inspired him to create Bero.
During an appearance on Late Night With Seth Meyers, Holland revealed that creating Bero was a lengthy and enjoyable process. He enlisted the help of his brothers, friends, and family to perfect the taste and experience of the non-alcoholic beer. For Holland, the most significant aspect of the brand is the opportunity to share a drink with loved ones, rather than the alcohol itself.
Overall, Holland’s journey to sobriety and the creation of Bero reflect his commitment to living a healthy lifestyle and providing a high-quality product for others on a similar path. His dedication to authenticity and enjoyment shines through in every aspect of the brand, making Bero a unique and exciting addition to the non-alcoholic beverage market.
