Sign In
  • Africa
  • Trump
  • African
  • Guardian
  • Mail
  • South
logo
  • Home
  • Ghana
  • Africa
  • World
  • Politics
  • Business
  • Technology
  • Sports
  • Entertainment
  • Health
  • Crime
  • Lifestyle
Reading: YouTube Becomes Top Entertainment Choice for Nigerians
Share
African News HeraldAfrican News Herald
Font ResizerAa
Search
  • Home
  • Ghana
  • Africa
  • World
  • Politics
  • Business
  • Technology
  • Sports
  • Entertainment
  • Health
  • Crime
  • Lifestyle
Follow US
© 2024 africanewsherald.com – All Rights Reserved.
African News Herald > Blog > Entertainment > YouTube Becomes Top Entertainment Choice for Nigerians
Entertainment

YouTube Becomes Top Entertainment Choice for Nigerians

ANH Team
Last updated: April 11, 2025 10:16 pm
ANH Team
Share
SHARE

In the midst of Nigeria’s ongoing economic challenges, many citizens are turning to YouTube for their entertainment needs, particularly Nollywood films. As the country grapples with inflation, subsidy removals, and currency reforms, the cost-conscious population is opting for the free access provided by YouTube over more expensive platforms like Netflix and cable TV.

One example of this shift in viewing habits is the success of Omoni Oboli’s romantic film, “Love in Every Word,” which garnered over 20 million views on YouTube in just three months. This trend is not limited to one film but reflects a broader movement as Nigerians prioritize cutting back on household expenses in the face of rising living costs.

With the removal of fuel subsidies and the government’s decision to halt support for the local currency, the prices of essential goods and services have skyrocketed. Entertainment providers have also increased their prices, making platforms like Netflix less accessible to the majority of Nigerians. Netflix’s monthly premium subscription has more than doubled, making it unaffordable for many in a country where over half the population lives in poverty.

As a result, many people are turning to free platforms like YouTube for their entertainment needs. Nollywood, known for producing an average of 50 films per week, offers viewers a wide range of choices on these platforms. YouTube, with its accessibility and interactive features, has become the preferred source of entertainment for cost-conscious Nigerians.

Adeleke Adesola, a health worker from Ibadan, highlighted the appeal of YouTube for its affordability and engagement. She enjoys the ability to interact with other viewers through comments and appreciates not having to pay a subscription fee to access content.

See also  Celebrity Babies of 2025: See Which Stars Gave Birth This Year

In response to the changing landscape, entertainment providers like MultiChoice have seen a decline in subscribers, while Netflix has reduced the number of new Nigerian productions commissioned. As cinema outings become a luxury for many, both consumers and filmmakers are embracing more affordable options like YouTube.

Filmmaker Kazeem Adeoti noted the surge in full-length Nollywood films on YouTube and the trend of actors launching their own channels to connect directly with audiences. The platform offers filmmakers flexibility and lower production costs, making it a cost-effective alternative to traditional streaming platforms and cinemas.

According to Google West Africa spokesperson Taiwo Kola-Ogunlade, the high watch time for Nollywood content on YouTube indicates strong viewer interest, benefiting creators and boosting ad revenue for the platform. While Netflix and Prime Video remain in the Nigerian market, YouTube has emerged as the leading option for reaching the Nigerian diaspora due to changing contract terms and restrictions on content distribution.

Subscribe to Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
TAGGED:ChoiceEntertainmentNigeriansTopYouTube
Share This Article
Twitter Email Copy Link Print
Previous Article Trump ends funding for some non-medical services in Medicaid
Next Article Trump’s tariffs to cost US automakers $108B; Ford, GM, Stellantis hit hard
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Editor's Pick

Best Phone 2024: Top 10 Mobile Phones Today

Need a new phone? The constant influx of new handsets can make it challenging to keep track of what's worth…

November 12, 2024 3 Min Read
14 best trading platforms in Nigeria 

Avatrade is regulated by the Central Bank of Ireland, ASIC in Australia,…

20 Min Read
The fall of Ghana’s NPP and the resurgence of the NDC in the 2024

The 2024 general elections in Ghana marked a seismic shift in the…

8 Min Read

Lifestyle

‘South Africa needs brave men like Mkhwanazi,’ says Moja Love TV boss’ foundation

The Aubrey Tau Foundation has come out in support of…

July 9, 2025

7 reasons Gen Zs choose friends with benefits

With the fast-paced lives of Gen…

July 8, 2025

Discover the Netflix characters setting 2025 fashion trends

Netflix character fashion has become a…

July 8, 2025

Ayanda Thabethe says ‘I do’ in intimate wedding ceremony

TV presenter Ayanda Thabethe recently shared…

July 7, 2025

Upgrade PCs to upgrade security

The Rise of Cybercrime in Africa:…

July 7, 2025

You Might Also Like

Entertainment

Dean Cain Calls ‘Superman’ Immigrant Controversy Avoidable Mistake

'Superman' OG Dean Cain James Gunn's Immigration Soapbox Is Fan Kryptonite ... But I'll See it!!! Published July 9, 2025…

3 Min Read
Business

U.S. announces major policy shift, restricts nonimmigrant visas for Nigerians

The U.S. State Department recently announced significant changes to the visa issuance process for Nigerian nationals. Effective July 8, 2025,…

2 Min Read
Entertainment

MaMkhize lives it up as netizens link her to the Mkhwanazi saga

From fur coats courtside at an NBA game to glamorous game reserve getaways, the flamboyant businesswoman Shauwn 'MaMkhize' Mkhize has…

2 Min Read
Technology

Top 10 trusted solar companies in South Africa (2025 expert guide)

I recently had a solar system installed by Alumo Energy and I couldn't be happier. The whole process was smooth,…

26 Min Read
logo logo
Facebook Twitter Youtube

About US

Stay informed with the latest news from Africa and around the world. Covering global politics, sports, and technology, our site delivers in-depth analysis, breaking news, and exclusive insights to keep you connected with the stories that matter most.

Top Categories
  • Africa
  • Business
  • Entertainment
  • Sports
Usefull Links
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions

© 2024 africanewsherald.com –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?