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African News Herald > Blog > Africa > Transforming The Automotive Industry With Women Leadership
Africa

Transforming The Automotive Industry With Women Leadership

ANH Team
Last updated: May 28, 2025 4:30 pm
ANH Team
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Breaking Barriers and Redefining Leadership: Women at the Heart of Michelin’s Values

Michelin’s core values center around diversity, equity, and inclusion, aiming to create a workplace where everyone feels supported regardless of their background or gender. The company’s commitment to providing opportunities for growth and leadership is exemplified through the inspiring stories of Forgiveness Mathebula and Bianca Van Den Berg.

Forgiveness Mathebula: Paving the Way in Mining

As a Senior Account Manager in the mining sector at Michelin, Forgiveness Mathebula has firsthand experience of the challenges faced by women in the industry. She highlights the need for transparency in diversity goals, mentorship programs, and equal opportunities for women in leadership roles. Despite the obstacles, the increasing presence of women in leadership positions signals progress and a commitment to change.

Bianca Van Den Berg: Leading the Way in Sales

Bianca Van Den Berg, the first female B2C Sales Director at Michelin in South Africa, has shattered stereotypes in a traditionally male-dominated field. Through hard work and determination, she has proven that gender biases can be overcome with results and competence. Bianca advocates for a corporate environment that supports women in balancing both a career and family, challenging outdated norms and paving the way for future female leaders.

Driving Inclusive Growth at Michelin

Michelin’s support and opportunities have been instrumental in the success of women like Forgiveness and Bianca. The company’s commitment to diversity and inclusion is evident in the increasing number of women in leadership positions, breaking down barriers and creating new paths for success.

See also  AI: The $1.2 Trillion Opportunity for Africa’s Economic Transformation
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