By leveraging our AI-driven platform, we are able to help publishers showcase the effectiveness of advertising on their platforms and ensure that brands are reaching their target audiences in a brand-safe environment.
Q: How does Teads harness the power of AI to drive successful advertising campaigns?
JA: AI is at the core of everything we do at Teads. Our AI technology allows us to optimize campaigns in real-time, ensuring that advertisers are reaching the right audiences with the right message at the right time. Our AI algorithms analyze vast amounts of data to deliver personalized and relevant ads to consumers, leading to higher engagement and conversion rates. By harnessing the power of AI, we are able to continuously improve our advertising strategies and drive better results for our clients.
Q: What are your future plans for Teads post-merger with Outbrain?
DK: Our future plans for Teads post-merger with Outbrain involve further expanding our reach and capabilities to better serve our clients. We will continue to invest in our AI technology, data-driven strategies, and targeted advertising solutions to drive successful advertising campaigns for brands. Additionally, we will focus on strengthening our partnerships with news publishers to help them win back advertising dollars and combat misinformation. Overall, our goal is to become the go-to partner for brands and agencies looking to maximize their advertising strategies and achieve real business outcomes.
JA: We are excited about the potential of the newly combined Outbrain-Teads platform and the opportunities it presents for our clients. By leveraging our combined expertise and resources, we will be able to offer a more comprehensive suite of advertising solutions and drive even better results for our clients. Our focus will be on delivering elevated outcomes for our clients and helping them navigate the challenges and opportunities of the evolving advertising landscape.
Overall, Teads is poised to make a significant impact in the advertising industry post-merger with Outbrain. With a focus on AI, targeted advertising, and data-driven strategies, the company is well-positioned to help brands expand their businesses and reach new audiences. As they continue to innovate and grow, Teads will undoubtedly play a key role in shaping the future of advertising and driving successful outcomes for their clients.
When brands realize that the open internet is not only safe but also effective for advertising, they start to see its value. It’s not just about supporting journalism out of principle; it’s about showcasing the tangible results that can be achieved. As Arditi pointed out, AI is poised to revolutionize the future of the industry, reshaping the way brands approach advertising strategies.
Walled gardens have been successful in delivering outcomes due to their algorithmic approach, which is based on deterministic user behavior and interests. However, these platforms are limited to specific user moments and mindsets, whereas the open internet offers a broader range of opportunities to engage with consumers. The diverse quality of engagement, attention, and interest data signals available on the open internet can fuel AI models and enable brands to connect with consumers across various screens more effectively.
AI can help fill the gaps in understanding how consumers interact with a brand’s marketing funnel. Instead of relying solely on deterministic insight into a user’s profile, AI challenges marketers to rethink the factors needed to deliver a relevant consumer experience that aligns brand offers with consumer moments.
Looking ahead, AI is set to transform platforms and demand-side platforms (DSPs) in the advertising industry. Brands can leverage AI to rapidly produce and test personalized, high-quality assets across screens, a capability that was once reserved for larger advertisers. Additionally, AI is making premium video content more accessible to small and medium businesses by reducing costs and simplifying production for connected TV (CTV) advertising.
As AI continues to evolve, the future of advertising will be shaped by how intelligently brands use technology, rather than just by the size of their advertising budgets. By embracing AI and leveraging the opportunities presented by the open internet, brands can enhance their advertising strategies and drive better outcomes for their campaigns.
