Tag: Marketing
AI-fuelled retail media opens new frontier in performance marketing for South African brands
Retail Media: The Future of Advertising in South African Ecommerce By Alasdair…
Moroccan AI Startup Attracts Investment to Revolutionize Influencer Marketing Operations
Hypeo AI, an innovative artificial intelligence company based in Morocco, has recently…
The hidden cost of shrinking your marketing investment
In tough economic times, marketing is often the first budget to get…
Publicis West Africa, Empire Marcomm forge strategic alliance to transform marketing innovation
Publicis West Africa, a leading marketing communications agency, has made a groundbreaking…
Why I Quit My Digital Marketing Job to Pursue Music
Grammy-Winning Singer Tems Shares Why She Left Digital Marketing for Music In…
Are Brands Wasting Millions on Content? The Importance of Intent in Marketing
The Importance of Intentional Content Marketing in 2025 In today’s hyper-digital world,…
Botswana and De Beers’ marketing push to revive diamond demand
As the global diamond market continues to face challenges, Botswana and De…