Youth Drive Mobile Internet Boom in West Africa as Access and Affordability Improve

In 2024, Africa saw a significant increase in mobile internet users, with over 500 million people accessing the web through their smartphones. This surge in internet usage is reshaping the digital landscape on the continent, with each generation developing its own unique patterns of web behavior.

Despite the growth in mobile internet users, broadband adoption in Africa remains relatively low at 38%, compared to the global average of 68%. However, several African countries are making strides in digital transformation, driven by improved network infrastructure, lower data prices, and the availability of affordable smartphones. Countries like Cameroon, Côte d’Ivoire, and Senegal are at the forefront of this digital revolution.

Data from UN agencies and the GSMA reveal that Senegal has the highest internet penetration, followed by Cameroon and Côte d’Ivoire. Côte d’Ivoire stands out for offering the most cost-effective mobile internet access, with data plans priced below the UN Broadband Commission’s affordability threshold. Additionally, Senegal leads in mobile phone accessibility, making it easier for its population to connect online.

One key trend across these countries is the dominance of youth in the digital space. Young people aged 15 to 24 make up the largest segment of mobile internet users, accounting for 53% of all users in 2024. Their digital habits align with global trends, with a focus on communication, entertainment, and information-seeking online. As users age, their interests diversify, with older age groups showing a greater interest in news, health-related content, and tutorials.

Overall, the digital landscape in Africa is evolving rapidly, driven by a combination of factors such as improved infrastructure, lower costs, and increased smartphone accessibility. As more people come online, the way they engage with the internet continues to evolve, shaping the future of digital connectivity on the continent.