As World Sustainability Day approaches, the spotlight is on sustainable tourism, a pressing issue that is gaining momentum. With President Cyril Ramaphosa signing the Climate Change Act, it has become evident that South Africa’s tourism sector must adapt to the challenges of climate change. Leading companies like The Capital Hotels, Apartments and Hotels and Cathay Pacific are spearheading the transition towards sustainability, showcasing how growth and innovation can coexist with environmental responsibility.
Pioneering Green Practices in Hospitality
Marc Wachsberger, the CEO of The Capital Hotels, recognizes the Climate Change Act as a turning point for the hospitality industry. He emphasizes the need for sustainable practices in all sectors, including tourism. The Capital Hotels, Apartments and Resorts has emerged as a champion of sustainable hospitality by investing heavily in renewable energy initiatives. Their goal is to power 80% of their properties with solar energy by 2025, aiming to reduce their carbon footprint and mitigate the impact of load shedding in the country. Additionally, The Capital is on the verge of finalizing an agreement with Discovery Green to procure wind and solar power for their hotels, covering 90% of their energy consumption.
In addition to energy conservation, The Capital is leading the way in water conservation efforts. The group has implemented a borehole project at several properties, including SEVEN Villa and The Capital Zimbali, with plans to expand to other properties. These initiatives enable properties like Zimbali to meet their water needs independently, reducing reliance on municipal water sources. Furthermore, luxury spots like The Capital Pearls and Zimbali have implemented innovative measures to address water scarcity and quality, including adherence to Blue Drop Standards, advanced purification systems, internal water circulation systems, and backup reverse osmosis systems.
Towards a Cleaner Sky
Cathay Pacific, a prominent airline, is committed to achieving net-zero carbon emissions by 2050. They have set a short-term goal to reduce carbon intensity by 12% from 2019 levels by 2030. One of their key strategies is the increased utilization of Sustainable Aviation Fuel (SAF), a cleaner alternative to traditional jet fuel that can significantly reduce carbon emissions. Cathay Pacific is actively working to expand the SAF supply chain by collaborating with global suppliers and corporate partners to scale up demand. Additionally, the airline is focusing on waste reduction goals, aiming to reduce single-use plastic items per passenger and cut cabin waste by 2030 by incorporating circular economy principles.
Collectively Committing to a Greener Future
The efforts of The Capital Hotels and Cathay Pacific underscore the feasibility of sustainable tourism through collaboration and innovation. As World Sustainability Day approaches, these industry leaders emphasize the importance of transitioning to greener practices for the health of the planet and the long-term success of the tourism industry. By embracing renewable energy, investing in technology, and reevaluating travel’s environmental impact, these companies are setting a new standard for sustainable tourism in South Africa and beyond. Their collective commitment serves as a reminder that while the journey towards sustainability may be challenging, the benefits for businesses, travelers, and the environment are well worth the effort.
