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African News Herald > Blog > Health > Sugar, fat and salt on the rise in US breakfast cereals, study shows
Health

Sugar, fat and salt on the rise in US breakfast cereals, study shows

ANH Team
Last updated: May 25, 2025 4:22 am
ANH Team
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A recent study has revealed concerning findings about the nutritional content of breakfast cereals in the United States. Despite being marketed as healthy options, many cereals have become less nutritious over the past decade, with increased levels of sugar, fat, and salt, and decreased amounts of key nutrients like protein and fiber.

The research, published in JAMA Network Open, analyzed 1,200 newly launched or reformulated cereals sold between 2010 and 2023. The results showed a significant increase in total fat, sodium, and sugar per serving of these cereals. This trend is particularly worrying given that ready-to-eat cereals are a staple in the American diet, especially among children.

Experts are surprised by these findings, as the general trend towards health-consciousness in the population would suggest that food products marketed as healthy should be improving in nutritional quality. Dr. Peter Lurie from the Center for Science in the Public Interest expressed his astonishment at the deteriorating health profile of these cereals.

Nutrition experts have highlighted the confusion created by the food industry, which often markets unhealthy products as healthy choices. They recommend focusing on whole foods like overnight oats, eggs, fruits, and whole-grain bread for a nutritious breakfast.

While U.S. cereal makers have not commented on these findings, they do offer healthier versions of some brands in other countries. In U.S. schools, cereals have become more nutritious due to federal regulations, and stricter rules limiting sugar content will be implemented in the coming years.

Diane Pratt-Heavner from the School Nutrition Association hopes that food manufacturers will offer these healthier products to the general public, not just in schools. Encouraging children to eat healthier at home is essential for promoting overall well-being.

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In conclusion, the study’s revelations about the declining nutritional quality of breakfast cereals in the U.S. serve as a wake-up call for both consumers and the food industry. Making informed choices about breakfast options and advocating for healthier products can help improve the nutritional landscape of the American diet.

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