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African News Herald > Blog > Business > Smart connectivity: The new competitive advantage
Business

Smart connectivity: The new competitive advantage

ANH Team
Last updated: May 12, 2025 8:10 am
ANH Team
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The previous year witnessed a groundbreaking Olympic Games, which were hailed as the most technologically advanced to date. The integration of Internet of Things (IoT) technology played a crucial role in enhancing various aspects of the event. From smart city solutions managing traffic and crowd density to biometric tools ensuring top-notch security, the Olympics showcased the power of IoT in action. Smart cameras and AI were instrumental in detecting faults during competitions, while real-time statistics like jump height were instantly shared with viewers worldwide. Athletes even utilized digital twins and body sensors to fine-tune their performance, revolutionizing the landscape of professional athletic training.

Beyond the realm of sports, the IoT integration market is experiencing rapid growth across various industries such as logistics, retail, healthcare, automotive, security, and fintech. The global cellular IoT connections surged to 3.9 billion in the first half of 2024, marking a significant 20% year-on-year growth and a staggering 181% increase over the last five years.

Locally, the IoT market in South Africa is expanding at an impressive compound annual growth rate (CAGR) of over 13%. Ross Hickey, the CEO and Founder of Trinity, a prominent local IoT specialist, emphasized the importance for companies to revamp their connectivity strategies to leverage the benefits of real-time data, automation, and enhanced security measures. Those who fail to adapt to the IoT landscape risk falling behind in the competitive market.

The Advantages of IoT

IoT offers a myriad of advantages across different sectors, from retail to healthcare to manufacturing. Smart inventory management systems in retail utilize IoT sensors to monitor stock levels accurately, reducing storage costs and minimizing losses from overstocking or understocking. In logistics, telematics in fleets provide real-time data on movement patterns, facilitating efficient operations and preventing transport accidents. Security is bolstered through the integration of smart cameras and sensors, enhancing the safety of individuals and properties. In healthcare, sensors transmit vital signs data instantly to healthcare providers, while real-time equipment tracking shortens emergency response times. Furthermore, IoT technology in manufacturing optimizes equipment performance and predicts maintenance needs to prevent unexpected breakdowns. In the finance sector, IoT-powered services like mobile payment terminals and real-time payment processing enhance customer experience and mitigate fraud risks.

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Looking Ahead

Most companies have already integrated some form of IoT into their operations, ranging from basic asset tracking to sophisticated real-time data analytics. However, as the IoT market expands, future success will require more than just connectivity. Hickey emphasized the need for automation, real-time data, and centralized management solutions to drive true transformation in businesses. Forward-thinking companies are incorporating IoT into their core business strategies, investing in centralized management solutions, and planning for bespoke IoT solutions tailored to their specific needs.

Trinity offers end-to-end centralized IoT management solutions, enabling companies to maximize the potential of existing IoT technology and prepare for future innovations. Clients can choose between using Trinity’s proprietary hardware optimized for IoT or integrating their existing devices with Trinity’s software agent. Connectivity is ensured through specialized SIMs and private networks, with continuous monitoring to maintain optimal IoT system functionality in the long run.

Whether opting for external expertise or managing IoT internally, Hickey highlighted key factors to consider, including security, cost control, scalability, customizability, and seamless integration with existing systems. Managing IoT effectively involves not just implementing the technology but also ensuring it is managed well to harness its full capabilities.

In conclusion, as IoT technology continues to evolve and reshape industries, businesses must stay ahead of the curve by embracing IoT solutions and effectively managing their IoT ecosystem. By leveraging the power of IoT, companies can unlock new opportunities for growth, efficiency, and innovation in the digital age.

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