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African News Herald > Blog > Technology > Salesforce launches Agentforce 3 with AI agent observability and MCP support
Technology

Salesforce launches Agentforce 3 with AI agent observability and MCP support

ANH Team
Last updated: June 24, 2025 6:22 am
ANH Team
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Salesforce recently announced the launch of Agentforce 3, a major upgrade to its AI agent platform that addresses key challenges faced by enterprises when deploying digital workers at scale. The new release includes a Command Center that provides real-time visibility into AI agent performance and native support for interoperability standards, allowing agents to connect with external business tools without custom coding.

The demand for AI agents is on the rise, with a 233% increase in usage over the past six months. Companies like Engine and 1-800Accountant have reported significant improvements in customer service and operational efficiency after deploying AI agents. Salesforce’s EVP of AI, Jayesh Govindarajan, highlighted the widespread adoption of AI agents across enterprises, emphasizing that they are no longer experimental but have become integral to business operations.

One of the companies leveraging Agentforce is PepsiCo, which is using the platform as part of its AI-driven transformation. PepsiCo’s chief strategy and transformation officer, Athina Kanioura, emphasized the importance of integrating AI agents into their business processes to meet evolving customer needs and drive backend efficiency.

The introduction of the Command Center addresses a critical gap in the enterprise AI market by providing visibility into AI agent performance and impact on business outcomes. The platform offers detailed analytics, health monitoring, and AI-powered recommendations for optimization, enabling enterprises to manage AI agents more effectively.

Salesforce’s embrace of the Model Context Protocol (MCP) for AI agent interoperability and the expansion of the AgentExchange marketplace with pre-built integrations demonstrate the platform’s commitment to open standards and secure integration across enterprise systems. The enhanced Atlas architecture offers lower latency, real-time user experiences, and enhanced security for regulated industries.

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With over 200 pre-configured industry actions and flexible pricing options, Salesforce aims to accelerate AI deployment and drive faster returns on investment for enterprises. The company’s focus on scalability and governance reflects the growing importance of AI agents as digital employees in the new digital workforce.

As major technology companies compete to establish AI agent platforms, Salesforce’s integration advantages and enterprise-grade interoperability set it apart from the competition. The Agentforce 3 platform is now available, with additional features rolling out through August, signaling the technology’s readiness for enterprise deployment.

The confidence of companies like PepsiCo in betting their digital transformation on AI agents underscores the significance of Salesforce’s latest platform upgrade. With a focus on visibility, performance, and security, Agentforce 3 is poised to drive the next wave of AI adoption in the enterprise sector.

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