Pressure is mounting on DStv Ghana, the local subsidiary of MultiChoice—Africa’s leading satellite television provider—to reduce subscription prices, as the company faces a possible boycott from disgruntled consumers.
A section of frustrated users has taken to social media to express their dissatisfaction, calling for a significant reduction in subscription fees. Their demands come amid the recent strengthening and relative stability of the Ghanaian Cedi against major international currencies.
In a public notice dated 17th June, DStv Ghana announced an upgrade offer across all its DStv and GOtv packages at discounted rates. According to the statement, signed by Managing Director Alex Okyere, the move reflects the company’s commitment to delivering premium video entertainment experiences in response to Ghana’s ongoing economic recovery.
The company explained that customers who subscribe to any DStv or GOtv package would be automatically upgraded to the next higher tier at no extra cost. Despite the gesture, the response from the public has been largely negative. Many users argue that a temporary upgrade does not address the core issue of high monthly subscription fees.
As part of growing efforts to force a price reduction, some customers have initiated online campaigns using hashtags such as #FixDstvPrices and #BoycottDstvGhana, with plans to boycott the service starting 11th July 2025.
With just over two weeks remaining, anticipation is building. Subscribers are keeping a close watch, hoping for a more substantial adjustment in pricing before the planned protest begins. The pressure is on DStv Ghana to listen to its customers and make the necessary changes to avoid a potential boycott.
