Storytelling is a powerful tool that can make or break a brand. The narrative associated with a brand can leave a lasting impact on customers and set businesses apart in a competitive market. Unlike traditional advertising, brand storytelling invites people into a brand’s journey, revealing its essence, purpose, and personality.
Crafting a compelling story for your brand can be the key to being remembered and standing out in the minds of consumers. According to Forbes, brand storytelling can make your brand up to 22 times more memorable than facts and figures alone. It’s the emotional connection that a story evokes that resonates with audiences and creates a lasting impression.
This month, at Pitch Friday, Opeyemi Olugbemiro, an expert brand storyteller and communication strategist, will be sharing insights on how to create a captivating and memorable story for your brand. Opeyemi has over a decade of experience in radio, print media, branding, and communications, and has worked with various startups to help them connect with their audience through storytelling.
The event details for Pitch Friday are as follows:
– Date: Friday, December 13, 2024
– Time: 3:00 pm
– Venue: Zone Tech Park, Gbagada Expressway
Opeyemi Olugbemiro’s background in journalism and brand strategy has equipped him with the skills to identify patterns and create meaningful relationships through storytelling. He has worked with startups like Afriex, Nomba, Brass Money, Parkway, Okra, among others, helping them build impactful brand strategies and communications.
Attending Pitch Friday can provide you with valuable insights on crafting engaging brand narratives that resonate with your audience. You’ll learn how to align your brand’s story with your mission and values, and how to effectively engage your audience. Additionally, the event offers a networking opportunity to connect with founders, professionals, investors, and industry experts, allowing you to share experiences, exchange ideas, and build valuable relationships to propel your startup forward.
If you’re interested in attending Pitch Friday and learning from industry experts like Opeyemi Olugbemiro, be sure to register to secure your spot. You also have the chance to pitch your startup at future sessions by registering using the provided link. Don’t miss out on this opportunity to enhance your brand storytelling skills and connect with like-minded individuals in the startup community.
