Beauty brands and beauty publicists, get ready for an exciting opportunity! Well+Good is thrilled to announce the upcoming launch of the very first Well+Good Beauty Awards! Our beauty team spends countless hours testing and comparing a vast array of beauty products each year, from groundbreaking hair-loss treatments to flawlessly formulated foundations. With the 2025 W+G Beauty Awards, we are taking our dedication to the next level with a rigorous vetting and reviewing process aimed at uncovering the true standouts in skincare, haircare, makeup, and nail products.
What are we searching for? We are on the lookout for products that deliver exceptional results, feature innovative and effective ingredients, are reasonably priced, and simply bring joy to our daily routine. Do you believe your product has what it takes to be a winner? Here is everything you need to know about submitting for consideration:
Eligibility:
– Products must have launched or will launch between April 2024 and April 2025.
– All products must be available for purchase by April 1, 2025, with final hi-res imagery ready by March 15, 2025.
– Avoid submitting shade extensions or packaging updates; we are looking for entirely new products.
– Products that are consistently out of stock, have limited availability, or are limited-edition launches will not be considered.
How to Submit:
– Submit one form per product nomination.
– Limit submissions to a maximum of five products per brand.
– Deadline for submission is February 3, 2025.
Samples:
If your product is selected for testing, we will reach out to arrange for tester samples. Please note that our editors test numerous products throughout the year, so many have already been sampled and may not be needed for testing.
Eligible Product Categories:
At-home products and treatments only. Categories include facial skincare, makeup, haircare, body care, and nails. Please refer to the list of eligible products on our website for more details.
Still Have Questions?
Reach out to us at beautyawards@wellandgood.com. We can’t wait to see your products and celebrate the best in beauty for 2025!
