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Reading: Honor 400 & 400 Pro launch underscores impressive AI investment, local inclusion and bold 2028 market share ambition
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African News Herald > Blog > Lifestyle > Honor 400 & 400 Pro launch underscores impressive AI investment, local inclusion and bold 2028 market share ambition
Lifestyle

Honor 400 & 400 Pro launch underscores impressive AI investment, local inclusion and bold 2028 market share ambition

ANH Team
Last updated: June 21, 2025 10:28 am
ANH Team
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The Honor 400 & 400 Pro have officially been launched in South Africa, bringing high-end features into a more accessible range. The event, held at Kyalami Racecourse, saw the presence of government and industry representatives, highlighting the increasing alignment between mobile innovation and digital policy in the country.

The Honor 400 & 400 Pro smartphones introduce a range of advanced features that were previously only available in premium devices. Some of the key features include the first global rollout of Google Cloud’s Veo 2 Image-to-Video tool integrated into the phone’s gallery, AI Deepfake Detection, on-device call translation, Honor’s 50× AI SuperZoom, a 200MP main sensor, a 6000mAh silicon-carbon battery, IP-rated build quality, MagicOS 9.0, and a large storage capacity of 12+512G.

Powered by Snapdragon processors, the Honor 400 offers a Snapdragon chip, while the 400 Pro comes with Snapdragon 8 Gen 3 performance. Both devices promise regular Android updates and security patches, a rare commitment in the mid-to-premium market segment.

To celebrate the launch, Honor is offering buyers R8,000 worth of additional value, including the Honor Choice Watch 2i, Honor Choice Earbuds X7 Lite, and an Honor Choice Powerbank 10000mAh until 31 July 2025. The Honor 400 is available from major network providers such as Vodacom, MTN, Telkom, and Cell C, with prices starting from R12,999 for the Honor 400 and R17,999 for the Honor 400 Pro.

With a focus on hardware innovation and long-term AI investment, Honor is solidifying its position as a leading player in South Africa’s mobile economy. The brand is not only offering cutting-edge technology but also making it more accessible to a wider range of consumers.

See also  TikTok makes it easier for parents to keep track of kids

In conclusion, the Honor 400 & 400 Pro launch is set to redefine the mid-to-premium smartphone market in South Africa, offering advanced features at a more affordable price point. With a strong focus on innovation and accessibility, Honor is poised to make a significant impact in the country’s mobile industry.

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TAGGED:ambitionboldHonorimpressiveInclusionInvestmentLaunchLocalMarketProshareunderscores
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