Former Bafana Bafana and Leeds United captain Lucas Radebe has been named the club’s first global ambassador. Radebe, affectionately known as The Chief, has been officially appointed as Leeds United’s first-ever global ambassador. This role recognizes both his iconic contribution to the club and his community leadership.
Radebe shared his thoughts on the appointment at a CAF event in Sandton, Johannesburg, expressing his gratitude for the honor. He mentioned that being appointed as the first global ambassador for such a great club goes beyond who he is and what he gave to the club. He hopes to embody the values and principles that the club stands for.
From 1994 to 2005, Radebe made 262 appearances for Leeds United F.C., 124 of which were as captain. He famously remained loyal to the club even after their relegation, rejecting offers from top-tier clubs in favor of sticking with the Yorkshire side. His loyalty was reciprocated by the fans and the club.
Radebe’s impact extended far beyond the pitch; a bus and a brewery in Leeds are named after him, as well as a craft beer called “Radebeer” that celebrates his legacy. Even the popular rock band, Kaiser Chiefs, revealed that they named themselves after Radebe’s former club, Kaizer Chiefs F.C., in homage to their favorite Leeds player.
The legacy of Radebe lives on not just on the field but also off the field. He has continued to inspire people, with hundreds of Leeds fans naming their sons “Lucas” in his honor. His son, Primo Baloyi, has become a viral comedic content creator and podcast host in South Africa, carrying on the family’s public influence in a whole new arena.
CEO Angus Kinnear confirmed the global ambassador appointment during an interview on Marawa Sports Worldwide, highlighting Radebe’s role in leading Leeds’ global community outreach and branding efforts. For Leeds United, Radebe isn’t just a former player; he’s family. And now, as a global ambassador, he carries that bond to the world.
