Makeup is no longer about creating a mask to hide behind. Instead, it is all about enhancing natural beauty and embracing a more effortless and radiant look. According to Marco Louis, Nars South Africa’s head makeup artist, the focus now is on accentuating the skin and showcasing a healthy, glowing complexion.
The trend towards natural beauty is evident not only on international runways but also in everyday makeup looks. Instead of heavy coverage that masks the skin, the emphasis is on products that enhance and highlight natural features. The goal is to look like the best version of yourself, with a focus on radiance and health.
In South Africa, different regions have their own approach to makeup. Johannesburg tends to favor a full face with more coverage and sculpted features, while Cape Town leans towards a fresher, beachy aesthetic with sheer bases and subtle bronzing. However, the trend towards natural beauty is catching on in all regions.
Refining Techniques
This season, the focus is on refining makeup techniques rather than bold color statements. It’s all about strategic placement of products to mimic natural light on the skin and using bronzer and highlighter to enhance features. While seasonal color palettes may include deep berries and smoky hues for winter, the timeless trend is healthy, glowing skin.
To achieve this polished yet natural look, a hybrid approach combining makeup and skincare is key. Many products now contain skincare benefits, helping to improve the skin’s texture over time. It’s all about using the right products in the right way to enhance, not overpower, your natural beauty.
Consult the Experts
For those used to heavier foundations, transitioning to a more natural look can be intimidating. However, it’s not about stripping back entirely but rather refining application techniques. Consulting with makeup artists and skincare specialists can help you find the right products and techniques to achieve your desired look.
Body makeup is also making a comeback, with a focus on ensuring that exposed skin looks as polished as the face. Whether it’s evening out skin tone or adding subtle highlights to collarbones and shoulders, body makeup is a trend to watch this season.
Overall, the trend towards natural beauty is about enhancing your features and embracing a more radiant and healthy look. By using the right products and techniques, you can achieve a polished yet effortless appearance that highlights your natural beauty.
