Dricus du Plessis Becomes the Face of Curve Fragrances
Recently, UFC middleweight champion Dricus du Plessis was announced as the brand ambassador for Curve Fragrances, owned by Elizabeth Arden. The partnership aims to showcase Du Plessis as the epitome of confidence, both in and out of the Octagon.
Elizabeth Arden’s Head of Marketing, Maggie Wang, expressed that Du Plessis embodies the bold and confident spirit of Curve Fragrances, showcasing determination, discipline, and an unbreakable mindset. Henry Shuttleworth, Managing Director of Revlon Group South Africa, also praised Du Plessis for challenging limits and pushing boundaries.
Du Plessis’ Financial Success
Aside from his partnership with Curve Fragrances, Du Plessis has been making waves in the financial realm as well. After earning a substantial sum from his recent fight against Sean Strickland, Du Plessis’ net worth continues to grow exponentially. His victories in the Octagon have significantly contributed to his impressive earnings.
According to reports, Du Plessis walked away with a staggering $3,342,000 (R62 million) after his title defense against Strickland. In 2024, he earned approximately R37.5 million by defeating Israel Adesanya in a memorable match.
Potential Contenders in the UFC
As Du Plessis solidifies his position as the UFC middleweight champion, contenders are lining up to challenge him for the coveted title. Nassourdine Imavov and Khamzat Chimaev are among the fighters eyeing a shot at Du Plessis’ championship belt.
Additionally, Alex Pereira, coming off a significant victory over former champion Adesanya, is also considered a strong contender for a future matchup against Du Plessis. The landscape of the UFC middleweight division is filled with potential challengers, each vying for a chance to dethrone the reigning champion.
With his partnership with Curve Fragrances and his continued success in the Octagon, Dricus du Plessis is undoubtedly a force to be reckoned with in the world of mixed martial arts. His journey to the top serves as an inspiration to many aspiring fighters, showcasing the rewards of hard work, dedication, and unwavering determination.
